The Advantages of Studio Photography

I love outdoor photos as much as anyone! The big blue sky, the fields and water, the mosquitoes and 2000% humidity… It is awesome! BUT I happen to live in North Dakota, where 9 (10) months of the year are not so pleasant. So unless I was am going to just shutter the business, binge watch Netflix and eat Cheetos for months on end, I had better figure out studio photography.

When most younger people think of “Studio Photography,” they probably envision Awkward Family Photos. Boring backdrops, super staged, lots of props… But the reality is MOST of what you see in print magazines would be considered “Studio Photography.” Much of the images are on a set, or even if outside, they are lit artificially with off camera lighting.

What I love about playing in the studio is that I am in complete control of the lighting. I can shape it exactly how I want it to look , like in this image: I wanted Josh to be light solely by one light, with a bare flash giving him some fill and texture in the background.

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In the studio I can play with fun gels, to produce interesting lighting, like in these images.
In the first, Talia said she loved blue, so I added a blue gel to the light source.

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In this image, Abigail is a welder so I added a red gel to produce some contrast to her green welding jacket.

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Another thing available in the studio is to play with a variety of fun backgrounds!

Here Lexi looks glamorous in front of a crystal chandelier.

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Talia is playful in front of a fun beaded curtain!

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Colored paper is always amazing for bright pops of color!

And I LOVE COLOR!

Katie and her camera pop off the turquoise background!

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Abigail and her confetti are so fun in front of the green!

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Talia is stunning in front of the blue!

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The ability to create stunning, timeless photographs can be accomplished when I can control the light in the Studio.

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Studio photography is an amazing option to offer my clients!

The options are vast and the results are beautiful!

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photography, life lessons Diane Hochhalter photography, life lessons Diane Hochhalter

Never Say Never

To the Seniors I photograph, if there was a piece of advice I could give you, it would be this: “never say never.”

I know most of you have your life planned out. It looks a little like this:

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The reality, is in about 30 years, it may look something like this…. with more cats.

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I don’t say this as an old crumudgeon, but more of a suggestion to listen for signs, for whispers.

There was one point in my life I said I would “never move to Valley City!”…. it has been 10 years now, And have no plans of leaving anytime soon.

I also Exclaimed emphatically “I am “Never going to Be a Professional Photographer!” Well… I’m going on about 5 years of that now, and the going is getting good…

Last night I got this message from a Senior’s Mom

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It made me cry. For quite a while, and for a variety of reasons, I denied I had a gift.

But there came a point, after hearing a couple different sermons about “we are called to share our gifts,” some signs and some conversations, I gave in and gave it up to Him.

If you are not a religious person, I still say, listen… the Universe will send you signals. It usually whispers instead of taking neon billboards, but there will be signs. And they may lead you directly to the place or thing you said you would NEVER be or do.

And there will probably be more cats…

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Avoiding the Digital Dark Age

As I move forward with the merger and eventual buying of Dutton's Valley Gallery, I have had to consider the model of my photography business. When I first started Professionally (i.e being paid for my services) two years ago, the "shoot and burn" model worked well for me. I shot, edited, and released the digital images to the client to print as they wished.  But, as I grew and improved and my work got better, I began to realize that I wanted to see these images through to the final step.  I was spending a lot of time in editing the images and really wanted to know that the time and talent was appreciated and displayed by my clients.  To put it bluntly, I was spending too much time and passion to have the images lay on a USB drive in a drawer, and may someday be obsolete technology.

same image with two very different end results

same image with two very different end results

The need to have control over the final image became very clear to me upon printing some of my personal work.  I had taken this (obviously adorable because they aren't pounding the tar out of each other) photo of my kids and wanted it in a large print. I think it was 16x20.  When I received the top image I was dismayed. I knew the colors had not been that muddy and muted. I sent the same file off to a different print lab and the results were very different!

 

We were having supper with some old friends the other night, and Megan, curator and archivist at the Wells Fargo Museum in Minneapolis, spoke about how we are heading into a digital dark age.  "Many years from now, they won't know anything about us, because there is so little recorded on paper."

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Look Familiar??

over 5,000 images on my phone and not any printed....

As a busy mom, I am guilty of folders and folders of images that have not been printed.  It was so much easier in film days, when the photos only came in denominations of 12! 

 

Recently at a family reunion, a matted and framed collage of harvest photos from the 1930's brought the fiercest competition and highest amount on the silent auction. 

THIS just doesn't

 have the

 

same appeal.

Choosing to work with a photographer who prints images is truly a win-win situation.  As a client, the "to do" list is one less item by not having to figure out where to print, how the photographer really wanted the image to be cropped, and remembering to actually upload and send the images.  The photographer sees the image to the final step in terms of cropping and lab quality, and all the client has to do is pick them up!  The client's precious memories are more than a file laying in a drawer somewhere, but rather end up being beautiful works of art hanging in their home or office. 

Photos on Wood in the work place.


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On display, in the home.


Sleek Metal Print in a client's home.


Personalized Photo Book, on display in client's home.

Personalized Photo Book, on display in client's home.

Ok, if you still are not convinced there is value in professional printing services, take the word of Engineering and Technology Magazine:

E&T writes:

"Comparing the future knowledge about the 21st century to the post-Roman period in Western Europe of which relatively little is known due to the lack of written records, Cerf said the future generations may as well 'wonder about us' while having great difficulty to understand due to the interpretable bits of information we leave behind.

"In our zeal to get excited about digitizing we digitize photographs thinking it's going to make them last longer, and we might turn out to be wrong," he said. "I would say if there are photos you are really concerned about create a physical instance of them. Print them out."

I hope you will understand my process in changing to print sales. If you don't do it for yourself, do it for the future generations that will need something to fight over at the family reunion silent auctions.

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Rose: Class of 2018!

This girl SHINES from the inside out!  She has the most beautiful smile, and by the list of Universities applied to, and awards she crated in, she has the brains too!  We had a great time, starting in the studio and moving outdoors.  Thank you Rose for honoring me with your spirit! You will do amazing things in life!!!

Silent Strength

Silent Strength

Baskets of Rewards!

Baskets of Rewards!

At the field

At the field

Summer Glow

Summer Glow

She is absolutely stunning!

She is absolutely stunning!

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